Having success on the Internet for online businesses is extremely important, and many companies fail with online advertising because they do not start out in a wise and organized manner, and because they fail to learn all things possible about creating web sites and attracting visitors. One vital part of Internet promotion is SEO too. How keywords are used and where they are placed is very crucial. If Search Engine Optimization is not implemented into a web site adequately, the business might not reach the top of the search engine catalog, and if a web site is not created with proper SEO, user-friendly and informative web pages, the business marketing could fail.
As most business owners
already realize, marketing on the Internet requires much time and effort. Many
people believe that it costs a fortune for advertising, but that is not true.
Marketing online can be accomplished by spending little money; however, it will
require a lot of time and effort.
Below are a few general tips one can
follow, from the start of building a web site, which should help a business
entrepreneur begin with organization and proficiency.
Prepare for Marketing:
• Research from professional and
informative online articles
• Reviews and case studies presented by experts
in Internet promoting
• Studying SEO and Google ranking tips
Creating a Web Site:
• Create a marketable web
• Creating marketable pages – user-friendly, informative, add contact us
page, add a bio page, add a very descriptive products and/or services page and
• The more you offer customers, the better they will like you, your
company and your web site
• Make sure targeted keywords go along with the
niche of the company and are words people generally search for
• Make certain
keywords (and phrases and image descriptions) are placed on the page the right
amount of times (example: 300 word article – keyword density 2-3%, which means
that the keyword can be in the first sentence and then scattered through the
content of 300 words every 100 or so words, but definitely at the end as well)
Keyword density tool – FREE --
Maintaining the Web Site:
is wise to maintain a web site, continuously working on keywords, content, links
and so forth
• Before making the site live, make sure all internal and
external URLs work properly, make sure customers can tab from one link to
another, make sure the content and pages are easy to navigate and so on
Listen to feedback from customers and attempt to respond to them in a timely
manner – customer satisfaction helps you keep customers and they will tell
others about you, your business and web site
I wish happy online
marketing to all new and existing Internet-based company owners!
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